01. Strategy
Vision
We exist to tirelessly support our community of growers, simplifying their lives and empowering them to transform hard work into opportunity.
Mission
Our mission is to champion our growers and passionately serve them by staying nimble, constantly evolving, and obsessively curating proven resources to help them succeed.
Brand Promise
Functional
Growers First, Always.
At Pierson Supply, we are passionate growers committed to staying true to our roots. For nearly 100 years, we’ve been working alongside the very people we serve today. Our deep roots in the industry mean we understand the challenges growers face and the products they need. We only carry products we would use ourselves. Our commitment to supporting the community of growers has never wavered. We know what it takes to succeed, and we’re here to help you, just like we’ve done for the past century.
Rational
One Source, Complete Solutions.
At Pierson Supply, we are passionate growers committed to staying true to our roots. For nearly 100 years, we’ve been working alongside the very people we serve today. Our deep roots in the industry mean we understand the challenges growers face and the products they need. We only carry products we would use ourselves. Our commitment to supporting the community of growers has never wavered. We know what it takes to succeed, and we’re here to help you, just like we’ve done for the past century.
Tagline
This is our promise to our customers. We are here to make their journey smoother, their operations simpler, and their success more attainable. We’re not just another supplier; we’re a partner who understands their challenges and is dedicated to making their work a little more straightforward and a lot more rewarding.
02. Logos & Icons
Primary Logo
This is the official logo of Pierson Supply. The logo is organic, rustic and vintage. This logo should be used as the primary logo unless the date box because to small.
Secondary Logo
This is the secondary logo of Pierson Supply. This logo should be used when size and application are too small to use with the primary logo.
Social Icons
The icon can be used for social media platforms or website favicons. The icon without the date should be used primarily when the size format is small. The icon can be placed on a green background or on the cream background. The icon should never be used in combination with the wordmark logo.
Use only the provided color variations of the logo and do not alter or apply different colors to any part of it.
Use only the provided color variations of the logo and do not alter or apply different colors to any part of it.
Use only the provided color variations of the logo and do not alter or apply different colors to any part of it.
Use only the provided color variations of the logo and do not alter or apply different colors to any part of it.
Here are a select list of dos and don’ts when it comes to the logo. Please adhere to these guidelines and use the logo as it is intended.
03. Visual Elements
Cream White
Hex
#fff6db
Olive Green
Hex
#353b2f
RGB
53, 59, 47
CMYK
68, 56, 72, 56
PMS
4224 C
These are the official primary colors for the brand. These colors should be the background and visual elements for everything related to brand materials.
Bright Orange
Hex
#ff8811
RGB
xxx
CMYK
xxx
PMS
xxx
Wine Red
Hex
#6d3b47
RGB
xxx
CMYK
xxx
PMS
xxx
White
Hex
#ffffff
RGB
xxx
CMYK
xxx
PMS
xxx
These are the secondary colors for the brand. These can be used in support of the primary colors in limited uses.
Primary Font
Alternate Gothic ATF is the primary font of the brand. The font is condensed font, so for brand styling a bit of letter spacing should be used.
Weights
Alternate Gothic ATF is the primary font of the brand. The font is condensed font, so for brand styling a bit of letter spacing should be used.
04. Merch & Media
Hats
Visual Language
